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5 TikTok Fashion Trends: Viral Clothing Trends You Need To Know

Boasting over 3 billion app downloads, TikTok has become a social media powerhouse that plays a major role in how we engage with music, shopping, entertainment and each other. Among all this, TikTok has seen the emergence of many different fashion trends since its birth – the craze doesn’t seem to be slowing down! This year has been huge for TikTok fashion with plenty of new trends flourishing from Coastal Cowgirl to Couple Coordination. Users experiment with their style, seeking feedback and inspiration from the platform’s vast and diverse community. This experimentation is not just about clothing; it’s about creating a unique identity and finding like-minded individuals who resonate with your fashion choices. Just in case you need any reminders, we’ve included a few links to popular videos for each trend.

Ready to dive into the world of TikTok fashion? Buckle up because we’re about to explore five viral clothing trends that have been dominating TikTok and shaking up the fashion game.

Fashion enthusiast holding a smartphone whilst logging in to TikTok.

1. Casual & Comfy

It is always worth embracing the basics when it comes to fashion and TikTok agrees – the Casual & Comfy trend has massively gained in popularity over recent months. This is all about breaking conventional fashion rules and proving that simplicity can be stylish without big designer brands or uncomfortable fitted clothing. This aesthetic is achieved by wearing loosely fitted t-shirts, oversized hoodies, and cosy joggers. Not only will you look the part, but you will also feel comfy throughout the day. Why not add your own design to a hoodie for a touch of individuality? TikTok fashion experts are ditching the notion that style has to be uncomfortable or expensive, and we are here for it! The best part? It’s a trend that’s inclusive and adaptable. Whether you’re lounging at home, grabbing a coffee, or even heading out to see your friends, this trend seamlessly fits into every aspect of your life. Plus, you don’t need a huge budget or a closet full of designer labels to pull it off.

Here are a few of our favourite videos for the Casual & Comfy trend on TikTok:

Person staying warm and cosy in a beige jumper.

2. Dupes – Affordable Alternatives

TikTok users are highly resourceful when it comes to fashion, often seeking affordable alternatives to high-end or influencer-endorsed garments. This trend is affectionately known as Duping and involves replicating the look of influencers or celebrities with more budget-friendly options. It has been a growing TikTok fashion trend over recent years and it is easy to see why – Duping breaks down some of the logistical barriers of high-end fashion, ensuring that trendy looks are within reach for everyone. Next time you’re eyeing a celebrity look and get put off by an eye-watering price tag, remember that Duping is the key to replicating the outfit without breaking the bank.

Here are some of our top video picks for the latest Duping trend on TikTok:

3. Dress Like Your Pinterest

For many, Pinterest isn’t just a platform; it’s a visual representation of personal style and emotion. The Dress Like Your Pinterest trend emphasises creating outfits inspired by one’s own curated Pinterest style. TikTok users are bringing their virtual aesthetic into reality, blending various fashion elements to mirror the looks they’ve curated on Pinterest boards. This trend inspires creativity and personal expression, offering a unique take on individual style. Users dive into their curated boards, exploring various moods, vibes, and themes, translating them into unique fashion expressions. Express yourself with one of our College Hoodies which is available in 70 colours. Perfectly match the aesthetic of your Pinterest board by adding your designs and flair; a true canvas for you to get creative with.

Here are some standout choices for the Dress Like Your Pinterest trend on TikTok:

4. Couple Coordination

Another rising TikTok fashion trend in 2023 is couples embracing coordinated outfits. Whether it’s matching colours, styles, or even sometimes wearing identical clothing, Couple Coordination is becoming increasingly popular on TikTok and other social media platforms. This trend goes beyond twinning; it’s about visually harmonising with your partner, creating a cohesive, visually pleasing appearance that resonates in person and also on social media. For those eager to join the Couple Coordination trend, the key is balance. It’s about finding the sweet spot between individual styles and shared aesthetics. Don’t just impose your own specific style, but find elements that naturally complement both you and your partner. As TikTok continues to shape fashion narratives, Couple Coordination stands out as a trend that celebrates both togetherness and style.

The below highlights some of the best harmonised Couple Coordination TikToks:

A man and a woman wearing a coordinated outfit, inspired by TikTok trend.

5. Coastal Cowgirl

Last but by no means least, we have the Coastal Cowgirl trend which has captivated TikTok this year. This trend blends rugged Western charm with laid-back coastal vibes, creating a fashion fusion that’s both stylish and refreshing. Pair items such as cowboy boots, denim tops, cowboy hats, head scarves, and denim shorts for the ultimate Coastal Cowgirl look. This style truly epitomises the rustic allure of the Wild West and the relaxed vibes of coastal living – a perfect marriage of two contrasting worlds.

These videos epitomise the Coastal Cowgirl trend on TikTok:

A lady wearing a cowgirl inspired outfit with a cowgirl hat, a coastal-style white dress, denim jeans and a denim jacket.

TikTok’s Continued Impact On Fashion

TikTok’s impact on fashion is a testament to the platform’s ability to shape and redefine trends. The dynamic nature of TikTok’s algorithm, coupled with users’ experimentation and creativity, ensures a continuous evolution of fashion trends. Whether it’s casual, affordable, Pinterest-inspired, coordinated, or coastal, TikTok trends are at the forefront of influencing what we wear. As we look ahead, it’s clear that TikTok will continue to be a driving force in shaping the future of fashion.

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